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At Understand Your Marketing, our process is built upon two pillars; education, and consultancy. We believe that for effective marketing strategies to have effect, stakeholders must first understand key concepts and trends. This is why we orientate the consultancy process around educating stakeholders. Having worked with dozens of businesses, the most commonly identified pitfalls often orientate around miscommunication of key concepts and misaligned expectations. For this reason, Understand Your Marketing, as the name suggests, aims to educate stakeholders prior to strategic consultation, ensuring all stakeholders have an equal understanding of the provocation, objectives, and associated metrics.
Our consultancy process is designed around stakeholder education, ensuring marketing strategies are executed smoothly and effectively.