Good Business Done Better
We are Brisbane’s premiere Marketing Strategy and Intelligence Firm, enabling companies to leverage systems and capabilities to increase their market share and grow.
We are Brisbane’s premiere Marketing Strategy and Intelligence Firm, enabling companies to leverage systems and capabilities to increase their market share and grow.
Understand Your Marketing was birthed out of a vision to help companies do good business better. Essential to conducting good business is a deep understanding of your customers, clients, and market.
We deliver up-to-date market intelligence, ensuring that your marketing is aligned with the latest market data.
Our vision is to see strategy become common, simple, and effective within business.
It is crucial that companies looking to grow deeply understand their historic and current marketing. Our team are experts in collating and analysing data, benchmarking your company's performance against the latest industry data, and offering insights and foundations towards your marketing strategy.
We're not just consultants; we're partners on your journey to success. Our marketing intelligence process elevates your strategy, drives innovation, and ensures alignment with the latest market data. Our team of strategists help your company and brand think outside of the box, explore new opportunities, and capitalise on emerging markets.
Dependant on your companies internal capabilities, our team can work with your team to drive the marketing strategy, ensuring continued alignment with company objectives, seamless integration of technical agencies and contractors, and cohesive vision over marketing results.
We believe that there needs to be a shift in how consultancy is delivered. That is why we have re-designed our consultancy framework around education and alignement. When leadership, management, and consultants are aligned; simple, effective, and coherent strategies prevail.
Underpinning all marketing is an understanding of customers, clients, and the market. The more informed that understanding, the more effective the marketing. Our process delivers insights that will shape the future of your company's marketing, delivering an accurate picture of emerging opportunities, and areas of improvement and optimisation.
Building on our Marketing Intelligence process, our team develops and designs a cohesive, data-driven, and innovative marketing strategy that influences ongoing marketing initiatives, targeting, and measurement of results. This marketing strategy document communicates information from strategic objectives, through to segmentation, and prospect psychographics. It is a guide for all marketing activities ensuring alignment and cohesion.
Our vision is to help companies do good business better. We operate as integrators, working with your team to increase the accuracy of your marketing activities. Regardless of your company's aspiration, developing a deep understanding of your customers, clients, and market is fundamental to any form of growth. At Understand Your Marketing, we work with you to strategise and manage this process, leveraging systems and capabilities to increase your market share, and grow.
Book a free exploration session to find out.