Brisbane marketing strategy and intelligence firm

Our Services

As specialists in marketing strategy and intelligence, Understand Your Marketing offers 3 distinct services:

  • Marketing Intelligence
  • Marketing Strategy Development
  • Marketing Consulting.

Ingrained with our values, we pride ourselves on delivering insightful and applicable market intelligence as well as innovative and data-driven marketing strategies.

Marketing Intelligence

Our Marketing Intelligence service provides businesses with the data and insights needed to stay ahead in a competitive market. We leverage advanced analytics and the latest industry data to uncover market trends, customer behaviours, and competitive landscapes. Further, we uncover emerging opportunities and markets, enabling your company to make informed decisions. The Marketing Intelligence process underpins our Strategy Development, enabling our team to design data-driven, innovative, and cohesive marketing strategies.

Marketing Intelligence involves research and analysis.
Marketing Strategy Development process involves collaboration and innovation.

Marketing Strategy Development


At Understand Your Marketing, our Marketing Strategy Development process is designed to craft tailored, data-driven, and innovative marketing strategies that drive business growth. We begin with our Marketing Intelligence process, enabling our consultants to fully understand your business and market. From ideation to implementation, we provide continuous support and refinement to ensure your strategy remains aligned to your business objectives, and responsive to market dynamics.

Marketing Consulting

Our marketing consultants work closely with your team, providing management support and actionable recommendations to optimise your marketing strategy and initiatives. Understand Your Marketing consultants focus on measurable results and continuous improvement, ensuring that your company’s marketing activities are aligned to your marketing strategy and business objectives.

marketing consultant


We offer a comprehensive range of services to help businesses excel in their marketing efforts, including:

  • Market analysis and research
  • Competitive intelligence
  • Customer insights and segmentation
  • Internal  Marketing Alignment Surveys
  • Marketing strategy development
  • Campaign planning and execution
  • Performance measurement and optimisation
  • IMC Analysis & Audit
  • Branding and positioning
  • Data analytics and reporting
  • See our Services Guide for full scope of services

Our consultancy helps your business grow by:

  • Identifying new market opportunities
  • Developing targeted marketing strategies
  • Enhancing customer engagement and retention
  • Optimising marketing campaigns for better ROI
  • Providing actionable insights from data analytics
  • Improving brand visibility and positioning
  • Ensuring  alignment within your marketing processes to maximise efficiency

Our approach to developing a marketing strategy involves several key steps:

  • Discovery and Research:
    • Undergo our thorough marketing intelligence process
    • Understanding your business goals and challenges
    • Analysing competitors and industry trends
  • Strategy Formulation:
    • Defining target audience segments
    • Setting clear and measurable objectives
    • Proposing innovative and data-driven campaigns and initiatives
    • Developing a detailed marketing plan
  • Implementation and Execution:
    • Coordinating with your team to execute the strategy
  • Evaluation and Optimisation:
    • Measuring campaign performance against KPIs
    • Gathering feedback and insights
    • Refining strategies for continuous improvement

A crucial part of our process is to understand and document your business aspirations and objectives. It is against these that we measure the success of our marketing strategies, using a range of KPIs, such as:

  • Conversion rates
  • Return on investment (ROI)
  • Customer acquisition cost (CAC)
  • Customer lifetime value (CLV)
  • Website traffic and engagement metrics
  • Social media reach and engagement
  • Lead generation and sales metrics
  • Brand awareness and perception
  • Market share growth

What does Good Business Done Better look like for your company?

Book a free exploration session to find out.

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