Creating a marketing strategy is crucial for any business aiming to achieve its goals and thrive in a competitive market. A well-crafted strategy helps align your marketing efforts with your business objectives, ensuring that your resources are effectively utilised to reach your target audience. In this guide, we’ll walk you through the core principles for developing a marketing strategy. Whether you’re a seasoned marketing consultant or a business owner looking to develop your own marketing strategy template, this guide will provide valuable insights.